In early 2024, Mattel Creations announced its first-ever 'NFL Super Bowl Champion' Barbie ahead of the game between the Kansas City Chiefs and San Francisco 49ers played on Feb. 11 in Las Vegas. The special edition doll is dressed in the winning team's colors, wearing a football jersey and hat, and sports a foam finger with the Super Bowl logo. Barbie fans could pre-order the doll starting today and through Feb. 25, 2024, at the company's site, and only orders for the winning team were fulfilled, while the other orders were refunded. Mattel also released its Fisher-Price Little People Collector Super Bowl set with figurines of three NFL players – from either the Chiefs or 49ers – and one 'super fan.' The set, as with the Barbie doll, is an officially licensed NFL product, and each football player figurine wears a version of the actual in-game Super Bowl jersey.