In 2019, Mattel released a limited edition Barbie doll inspired by David Bowie's alter ego, Ziggy Stardust, to commemorate the 50th anniversary of Bowie's classic song 'Space Oddity'. The doll captures the essence of Bowie's character, which he introduced in 1971 and centered around his 1972 album 'The Rise and Fall of Ziggy Stardust and the Spiders From Mars.' Ziggy Stardust, portrayed as an androgynous alien messenger, was a defining figure in Bowie's career.

The Bowie Barbie is dressed in the character's distinctive metallic 'space suit' with red boots and a striped pattern. The doll also features a bright-red hairstyle and makeup, including Ziggy's famous astral-sphere forehead icon. Mattel described the release as a 'definitive celebration of two pop culture icons.' In 2022, the company honored the 'Hunky Dory' era of the icon, who passed away from liver cancer in the same year, with another doll.