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12 Days Halloween

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2025

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2025

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Mattel

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12 Days Halloween

The vintage-inspired doll for the 12 Days of Halloween, designed by Bill Greening, features retro outfit embellishments and a Catwoman costume as a second look, and it's crafted to capture the essence of a 1960s Halloween. The first Halloween Barbie doll debuted in the Happy Halloween Barbie & Kelly Gift Set, released in 1997 as a Target exclusive. This marked the beginning of an annual tradition, with Mattel launching new Halloween-themed Barbie dolls each year, along with other retailers such as Walmart and Target.

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Curators' Team

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2025

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2025

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Mattel

Screenshot 2026-03-24 at 5.08.45 PM.png
logo (1)_edited.jpg
calendar (1).png
calendar (2).png
circle-upload-512_edited.png
images_edited.png
Screenshot 2026-03-24 at 5.08.45 PM.png

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The vintage-inspired doll for the 12 Days of Halloween, designed by Bill Greening, features retro outfit embellishments and a Catwoman costume as a second look, and it's crafted to capture the essence of a 1960s Halloween. The first Halloween Barbie doll debuted in the Happy Halloween Barbie & Kelly Gift Set, released in 1997 as a Target exclusive. This marked the beginning of an annual tradition, with Mattel launching new Halloween-themed Barbie dolls each year, along with other retailers such as Walmart and Target.





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Screenshot 2026-03-24 at 5.08.45 PM.png
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12 Days Halloween

The vintage-inspired doll for the 12 Days of Halloween, designed by Bill Greening, features retro outfit embellishments and a Catwoman costume as a second look, and it's crafted to capture the essence of a 1960s Halloween. The first Halloween Barbie doll debuted in the Happy Halloween Barbie & Kelly Gift Set, released in 1997 as a Target exclusive. This marked the beginning of an annual tradition, with Mattel launching new Halloween-themed Barbie dolls each year, along with other retailers such as Walmart and Target.

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2025
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2025
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Mattel
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