In June 2025, to celebrate Mattel's 80th anniversary, the company unveiled special blonde and black versions of the Barbie Signature dolls, each priced at $60. Additionally, a third doll featuring a ruby-red gown adorned with Mattel logo-inspired details was introduced. Designed by Carlyle Nuera, these Black Label Barbies pay tribute to Mattel's legacy with a glamorous, celebratory aesthetic.

Over the years, Barbie herself has commemorated numerous anniversaries with special edition doll releases that highlight significant milestones in her history. Each release often includes unique packaging, reproduction styles, and themed accessories, making them highly sought-after collectibles for fans and collectors alike. For Barbie's 35th anniversary, Mattel launched reproduction dolls that celebrated the original 1959 Barbie. The 40th anniversary featured various versions, including African American and brunette dolls. Furthermore, a series of dolls was released to honor Barbie's 65th anniversary, encompassing the Barbie Fashion Model Collection and special commemorative editions.