Mattel commemorates the 40th anniversary of She-Ra's heroic journey in the battle against evil and her quest to restore peace to Eternia with the introduction of its first-ever She-Ra Barbie. This collectible doll pays tribute to the legendary heroine from the Masters of the Universe franchise, capturing Princess Adora's iconic look from the '80s animated series. She is adorned in her signature satin white dress, complemented by gold boots, a winged headpiece, gold cuffs, a flowing cape, and the Sword of Protection, a symbol of her formidable abilities and central to her character.

As She-Ra, Adora is endowed with superhuman strength, agility, and an array of magical powers. The series highlights empowering themes of female strength, friendship, and the timeless battle between good and evil. As the twin sister of Prince Adam (He-Man), She-Ra confronts the malevolent Hordak and his minions in the enchanting land of Etheria.