The Barbie Logos

The original Barbie logo was designed by Ruth Handler and unveiled in 1959 along with the doll. It featured a delicate script font and a soft pink logo color palette. From 1975 to 1991, to modernize the brand, a bold and more contemporary typeface was introduced to represent a shift from the original softness to project a strong, modern identity.

The 90s saw an edgier, bolder design that symbolized the brand’s roots in the fashion…