A Label to Stand Out

As Coca‑Cola’s popularity soared, the marketplace grew increasingly crowded with imitators looking to ride its bubbly wave. In response to mounting confusion caused by lookalike bottles, The Coca‑Cola Company introduced a distinctive diamond-shaped label in 1906. Adorned with the vibrant trademark, this colorful tag was designed to make the brand immediately recognizable, even from a distance. It was a bold move to reinforce Coca‑Cola’s identity amid growing noise.

However, while the label was a step…