Contour Bottle

In 2005, Coca‑Cola’s iconic contour bottle embraced a sleek new form with the debut of an aluminum version, a modern reinterpretation of its century-old silhouette. Referred to as the “M5” (short for “Magnificent 5”), the bottle was launched as part of a bold marketing initiative involving cutting-edge design firms from five continents.

Though the aluminum bottle retained the familiar curves of its glass and plastic predecessors, it brought a fresh, contemporary edge to Coca‑Cola packaging.…