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Time Magazine Cover

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SOURCE
Coca Cola
YEAR
1950
ADDED
2025
LOCATION
N/A
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Curators' Team

On May 15, 1950, Time magazine featured a stylized image of "Planet Earth" drinking from a Coca‑Cola bottle on its cover. The artwork symbolized the growing global reach of the Coca‑Cola brand and its role as a recognizable symbol of American culture abroad. This marked the first time a product, not a person or institution, was used as a central figure in a Time magazine cover, underscoring the brand’s unique status in the postwar world.

Inside the…

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