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Curators' Team

Reputation

On November 10, 2017, Taylor Swift released her sixth studio album, Reputation. This project reflected a shift in both her public image and musical style, embracing a darker, more electronic-driven pop sound while addressing themes of media scrutiny, privacy, and personal reinvention.

The lead single, “Look What You Made Me Do”, debuted at number one on the Billboard Hot 100, breaking several streaming and sales records at the time. The album itself opened with 1.216 million copies sold in its first week in the United States, marking Swift’s fourth album to surpass one million first-week sales. Despite limited traditional promotion, the album achieved major commercial success, as the singer chose not to…

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2018
YEAR ADDED
2025
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theswiftmuseum.com
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N/A
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Curators' Team

Item Year

2018

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2025

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theswiftmuseum.com

Screenshot 2026-03-24 at 5.08.45 PM.png
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calendar (1).png
calendar (2).png
circle-upload-512_edited.png
images_edited.png
Screenshot 2026-03-24 at 5.08.45 PM.png

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Curators' Team

Item Year

2018

Year Added

2018

Source

theswiftmuseum.com

Location

N/A

Reputation

On November 10, 2017, Taylor Swift released her sixth studio album, Reputation. This project reflected a shift in both her public image and musical style, embracing a darker, more electronic-driven pop sound while addressing themes of media scrutiny, privacy, and personal reinvention.

The lead single, “Look What You Made Me Do”, debuted at number one on the Billboard Hot 100, breaking several streaming and sales records at the time. The album itself opened with 1.216 million copies sold in its first week in the United States, marking Swift’s fourth album to surpass one million first-week sales. Despite…




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