The 007 Barbie Collection features dolls inspired by the iconic James Bond franchise. Each doll is designed to reflect the glamour and style of the Bond films, often incorporating elements of the fashion and aesthetics of the eras in which the films were released. The dolls representing notable Bond girls include Pussy Galore from "Goldfinger," Jinx Johnson from "Die Another Day," and Honey Ryder from "Dr. No." They come in themed packaging that reflects the Bond style, often featuring iconic imagery or memorabilia from the films, such as the gun-barrel background art, a design choice that pays homage to the opening sequences.

The James Bond 007 Ken and Barbie Gift Set was released in 2002 as part of the Barbie Loves Pop Culture Collection, which also includes "I Dream of Jeannie," "That Girl," and "Catwoman."