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1956

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2025

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Bild Lilli

While on a trip to Europe, Barbara, the daughter of Ruth Handler, drew her attention towards Bild Lilli, a plastic doll based on a flirtatious comic strip character published in the West German newspaper Bild Zeitung in 1952. A 3D version of the character was created by Greiner & Hausser GmbH a year later and sold as an adult novelty toy. It was mainly available at bars, tobacco kiosks, and adult toy stores and was often given as a gag gift at bachelor parties or hung from car rearview mirrors. Soon, the doll became popular…

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1956

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2025

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Mattel

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LIVE LOUD

While on a trip to Europe, Barbara, the daughter of Ruth Handler, drew her attention towards Bild Lilli, a plastic doll based on a flirtatious comic strip character published in the West German newspaper Bild Zeitung in 1952. A 3D version of the character was created by Greiner & Hausser GmbH a year later and sold as an adult novelty toy. It was mainly available at bars, tobacco kiosks, and adult toy stores and was often given as a gag gift at bachelor parties or hung from car rearview mirrors. Soon, the doll became popular…





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Curators' Team

Bild Lilli

While on a trip to Europe, Barbara, the daughter of Ruth Handler, drew her attention towards Bild Lilli, a plastic doll based on a flirtatious comic strip character published in the West German newspaper Bild Zeitung in 1952. A 3D version of the character was created by Greiner & Hausser GmbH a year later and sold as an adult novelty toy. It was mainly available at bars, tobacco kiosks, and adult toy stores and was often given as a gag gift at bachelor parties or hung from car rearview mirrors. Soon, the doll became popular among children as well. Ruth was convinced that a doll with adult proportions would inspire…

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1956
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2025
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