The inaugural doll of the Styled by Design collection, part of the Barbie Signature series, was crafted by Lead Product Designer Suim Noh. The creation draws inspiration from the vibrant and exaggerated fashion illustrations of the 1970s.

The series showcases dolls that highlight the personal inspirations and talents of Mattel designers. Subsequent dolls were designed by Carlyle Nuera (Doll 2), Bill Greening (Doll 3), and Linda Kyaw-Merschon (Doll 4).