The LeBron James Ken is the first doll representing a professional athlete and the first addition to the Barbie "Kenbassadors" collection, which celebrates influential men who make a positive impact on culture. LeBron, the star of the Los Angeles Lakers, collaborated with Mattel to design the doll's outfit. It features a custom varsity jacket layered over the LeBron James Family Foundation’s signature "We Are Family" T-shirt, complemented by Nike Terminator High sneakers, Beats headphones, sunglasses, a fanny pack, a watch, and his "I Promise" band. This band symbolizes his program's commitment to bringing about change for the children and families of his hometown, Akron, Ohio, with a focus on education and co-curricular initiatives.