A collab with celebrity stylist Maeve Reilly introduces a trend-forward version of Barbie inspired by the artist's street style flair embraced by celebrity clients like Hailey Bieber, Megan Fox and Eva Longoria. An addition to the Styled by Design collection, the doll, designed by Lead Product Designer at Mattel, Suim Noh along with Reilly, wears a wide-leg denim, a cream crop top, and oversized leather jacket for a tomboy-meets-girlie look.

Reilly launched her own fashion label, Local Love Club. A portion of her brand’s proceeds support the 'Kind Campaign,' a nonprofit organization dedicated to spreading awareness about bullying through in-school assemblies and educational curriculums. 

Doll #1 of the collection was released in 2024.