Gucci's creative director, Alessandro Michele, designed a unique "Gucci Loves Elton" embroidered jacket made of a floral brocade fabric that John wore to announce his Farewell Yellow Brick Road tour at Gotham Hall in New York City on January 24, 2018. This limited edition item was created to celebrate the longstanding relationship between Gucci and Elton John. The fashion house exclusively designed John's entire wardrobe for the tour. Additionally, Gucci has launched a collection inspired by the many looks John displayed on his shows over the years.