The LIX Super Bowl game was played on February 9, 2025, at Caesars Superdome in New Orleans. In a rematch of Super Bowl LVII two years prior, the National Football Conference (NFC) champion Philadelphia Eagles defeated the American Football Conference (AFC) and two-time defending Super Bowl champion Kansas City Chiefs 40–22.

Rapper Kendrick Lamar headlined the halftime show. SZA was a guest in the performance, while actor Samuel L. Jackson made a surprise cameo as Uncle Sam. A moment that garnered significant attention was when Lamar looked directly into the camera during his performance of "Not Like Us," smiling as he rapped, "Say Drake, I hear you like "em young." The lyric that included the word "pedophile" was censored, but the audience could be heard shouting the subsequent line, "tryna strike a chord and it's probably A minor," along with him.

The 30-second ad slots were priced at $7 million each. Controversy…