In 1985, Day-to-Night Barbie was released, symbolizing the evolving role of women. As the leading figure in the "We Girls Can Do Anything, Right Barbie?" campaign, she embodied the spirit of female empowerment. The Day-to-Night Barbie's design featured a transformative soft-pink power suit that seamlessly morphed into an elegant shirred-skirt evening ensemble.

Given the demand for vintage reproductions over the last few years, in 2017, Barbie Signature Principal Designer Bill Greening recreated the doll, drawing on history and pop culture touchstones of the women’s workplace revolution, during which Day-to-Night Barbie originally debuted.