In 2009, Mattel launched a tattooed Barbie as part of its Totally Stylin Tattoos line, featuring a doll accompanied by a set of temporary tattoos for children to apply, including what some called a 'tramp stamp' to place on the doll's lower back. The release ignited significant backlash from parents, educators, and child advocacy groups. Many expressed concerns that the adored doll might promote tattoos as a desirable form of self-expression for young girls, which they deemed inappropriate. Critics argued that it could influence children's perceptions of beauty and self-identity, potentially normalizing body art at a young age and contradicting the traditional image of Barbie as a positive role model.