Italian luxury fashion house Moschino's 2015 collaboration with Mattel, which embodied head designer Jeremy Scott's signature style, marked a significant departure from traditional Barbie designs. By dressing the doll in a miniature version of Scott's runway collection, Moschino envisioned infusing an avant-garde aesthetic into Barbie's world to break down stereotypes associated with the stereotypical Barbie. Priced at $150, the limited edition sold out in 1 hour. To promote the new look, a video featuring an eight-year-old boy raving about the new @moschino doll sparked controversy and debate. Following the impressive sales of the first version, a second collaboration brought 'Barbie And Ken In Moschino' in 2016 and the Met Gala Barbie in 2019.