The Official Bottle

By the early 1910s, Coca‑Cola had become a household name, but that popularity came with a price: countless imitators using similar names and bottle designs. Although the brand's Spencerian script logo helped distinguish it, it wasn’t enough to fully protect the drink from deception. In 1912, The Coca‑Cola Bottling Company called upon its members to unite behind a common goal: creating a “distinctive package” that could stand on its own, even when broken or felt…