The red ribbon became a symbol of HIV/AIDS awareness in 1991 when Visual AIDS, a group of New York-based artists and HIV activists, decided to produce a visual symbol to raise awareness and show support for those living with HIV. Pink and rainbow ribbons were initially suggested but were rejected because the artists wanted to show that HIV/AIDS was something that not only affected the LGBT community, but was relevant to everyone.

Visual AIDS, working with Broadway Cares and Equity Fights AIDS, launched the Red Ribbon at the 45th Annual Tony Awards broadcast by CBS from the Minskoff Theatre on June 2, 1991. It was worn by actor Jeremy Irons. The act brought international recognition to the symbol. From there, many high-profile figures have worn the ribbon at public events, including the Oscars. It wasn’t long until the ribbon was formally adopted as an international symbol of AIDS awareness and World AIDS Day. In 1992, 100,000 Red Ribbons were distributed to the audience at the Freddie Mercury…