Blue Origin, founded by Amazon's Jeff Bezos in 2000, is an American aerospace manufacturer and spaceflight services company with a mission to make space travel more accessible and sustainable. The company is headquartered in Kent, Washington, with facilities in Texas and Florida, including its launch site at Cape Canaveral. Blue Origin's motto, Gradatim Ferociter, or 'Step by Step, Ferociously,' reflects its approach to advancing space technology. The company's New Shepard suborbital rocket, named after astronaut Alan Shepard, has successfully carried out numerous missions to demonstrate reusable spaceflight capabilities, an aspect that is central to the company's vision, as it aims to reduce costs and environmental impact. Additionally, Blue Origin is developing the New Glenn orbital launch vehicle, named after astronaut John Glenn, which is designed to carry payloads and crew into orbit. Beyond rockets, Blue Origin is working on a lunar lander called Blue Moon, which aims to support NASA's Artemis program by delivering cargo and possibly humans to the Moon.